Window Display T-Touch
An interactive window display was manufactured and assembled for the launch campaign for the new TISSOT T-Touch watch. It included augmented reality game technology, which is the campaign’s main attraction.
The idea was to bring the Internet user’s experience of the brand’s website to the general public. The augmented reality software meant that all the samples of the new watch collection could be tried on.
All these elements were adapted to the window display in the El Corte Inglés Preciados store in Madrid. The brand chose this store due to the high volume of traffic and the likely successful impact.