A campaign is installed and then replaced approximately every fortnight. This is an ongoing project, which means we have to come up with numerous creative options for window displays using an endless number of aesthetic resources, applied materials, and communications, etc.
OPTICA 2000
Window Display
OPTICA 2000, the optician chain, has 14 high street shops, and many others in shopping centres. We were commissioned to create and produce all their window displays. Our design studio came up an overall creative design, which on approval was adapted to the size and specs of each point of sale.
