Promotional Loewe Sport
This involved a circuit of promotional spaces for use in El Corte Inglés and Sephora stores to launch Loewe’s new men’s sports fragrances campaign. Based on a meticulous publicity and marketing campaign, designs were created to link the promotional spaces used for the launch. These designs can adapt to the needs and characteristics of each chain or point of sale in order to achieve the best possible visibility and sales return. Another example of the tremendous efforts invested by the brand in this successful launch.