LOEWE

Brand Concepts
Technical Books
The client requested us to provide a technical solution for the manufacture of the set of furniture created by the Loewe designer for the brand’s new image in all their international points of sale. A technical study was carried out and the solutions and materials were proposed to the client for approval. All the work was documented in a corporate technical book for the brand and was sent out to all the brand’s subsidiaries around the world. Lightweight, digital versions of the Book were also produced, which were designed for regular use by people who wish to carry the information around in an alternative format to the size and weight of the original. Our studio conceived the graphic design for the content. Our own specialised manufacturers produced the Book.