The resulting proposal is similar to a “PopUp Store”, given that it makes full use of the designated floor and height area, thereby maximising the visibility of the decoration and avoiding possible architectural obstructions. A uniquely Chanel space within the Sephora store.

Due to the impending launch date, the manufacturing and installation was completed in a record time of 4 weeks. Given the size of the project, we resolved the subsequent organisational and set up issues by comprehensively investing both our own and outsourced partners’ resources. 

The resulting proposal is impressive, both in terms of the installation itself, and the new solutions created for this space and the brand. An installation of this magnitude has never previously been employed in the promotional space, and it has proven to be a sensational feature for Sephora, as well as Chanel and our agency. Satisfaction all-round.