The outcome was an ephemeral space containing the aesthetics and iconic elements of a permanent shop (Mr. Bones, Harley Davidson, neon lights, props, etc), combined with a set of promotional activities to attract potential customers’ participation (photo booth, discounts, advice, etc.).
Our teams and workshops in Madrid managed the entire production, assembly and disassembly of the space.
KHIEL’S
Promotional
El Corte Inglés Castellana
The Kiehl’s brand from the L’Oréal Group commissioned us to produce their first generic promotional space in the El Corte Inglés Castellana store. This was a statement of intent by the brand given that it involved using one of the department store chain’s main promotional spaces in Spain. The proposal was to reproduce the elements the brand uses in their shops to introduce and strengthen the client’s expansion efforts throughout the country.
