The resulting proposal is similar to a “PopUp Store”, given that it makes full use of the designated floor and height area, thereby maximising the visibility of the decoration and avoiding possible architectural obstructions. A uniquely Chanel space within the Sephora store.
Due to the impending launch date, the manufacturing and installation was completed in a record time of 4 weeks. Given the size of the project, we resolved the subsequent organisational and set up issues by comprehensively investing both our own and outsourced partners’ resources.
The resulting proposal is impressive, both in terms of the installation itself, and the new solutions created for this space and the brand. An installation of this magnitude has never previously been employed in the promotional space, and it has proven to be a sensational feature for Sephora, as well as Chanel and our agency. Satisfaction all-round.
CHANEL
Promotional Un été à Venise
Sephora Barcelona
For this project, Chanel requested agencies to develop a brand image solution for use in Spain’s largest promotional space (the Sephora store in the Triangle Shopping Centre in Barcelona). Based on the brand’s international guidelines, this involved creating a proposal for the launch of the “Un été à Venise” campaign. We ended up winning the tender, which included responsibility for the development and implementation of the project.
The planning process and technical solutions were developed in our Barcelona studio. The difficult aspect to the project involved the use of a self-supporting ceiling and cornice. We had to develop our own structure given that Sephora would not allow the use of the perfumery’s walls and roofs for support. This led to lightweight and robust structures being designed, which could be supported by thin and sloping columns that form an essential part of the design.
