At Punto Consulting, we were curious to know the vision of senior experts from the luxury sector, on this quite polarizing subject. And most of all, how their perception might be useful for a wider audience. This November, we took advantage of a local event, “Poblenou Open Night”, and decided to organise…
BLOG: POINT OF SALES EXPERIENCES SINCE 1984
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Travel retail is definitely not for beginners
As a retail company, you may think the missing part of the cake can be found in Travel retail, and that you can just cut and paste all the strategies applied to the point of sale in the local markets and apply them to Travel retail, but I´ll tell you what, it is not a…