From INNOVATION

Luxury Means… Event Report

    At Punto Consulting, we were curious to know the vision of senior experts from the luxury sector, on this quite polarizing subject. And most of all, how their perception might be useful for a wider audience.   This November, we took advantage of a local event, “Poblenou Open Night”, and decided to organise…

Travel retail is definitely not for beginners

As a retail company, you may think the missing part of the cake can be found in Travel retail, and that you can just cut and paste all the strategies applied to the point of sale in the local markets and apply them to Travel retail, but I´ll tell you what, it is not a…

How to spend it: Point Of Sale

We must rethink the point of sale, this is clear. But while this concept of purchase, interaction with the product and the customer, and the new needs of brands are being defined, our exhibition furniture and commercial spaces should be designed, not as a display of richness in materials and light, but in a wealth…

How to use technological supports in the luxury environment 

All brands value the possibility of introducing supports and technological devices in their points of sale. The challenge arises when you must introduce the appearance of the technological element in a luxury environment. The aesthetics of technological luxury often do not coincide with the luxury that many of our clients value in sectors such as…